How big and powerful is mom blogging?
Millions of women & moms now own their own printing press - their blogs. These blogging moms are changing the face of publishing and advertising as we know it.
How big blogging is:
- If you were paid a dollar for every blog post that was written, you'd be a millionaire in a day [1]
- There are two new blogs started each second. [1]
- There are twice as many blogs as people in Mexico. [1]
- 22 of the 100 largest sites on the internet are blogs. [3]
- How many years it took to reach 50 Million Users: Radio, 38 years. TV, 13 years. Blogging, just 3 years. [3]
- There are 79 Million women in the United States online. Over half of them (42 Million), interact with social media and 23 Million of them interact with blogs. 8 Million women in the US publish blogs. [2]
- The fastest growing demographic on Facebook is 55-65 year old women. [3]
And this is just the beginning:
- By 2012, the number of people reading blogs is expected to double (from 2008) to more than 145 million people—or 67% of EVERYONE on the internet in the US will be reading blogs at least once per month. [1]
And brands are taking notice, because:
- 85% of people who read blogs, make purchase decisions based on what they read. [2]
- Among women online, Blogs are by FAR the most trusted form of media. 4 times more women trust blogs than traditional advertisements. [2]
- If you were to go to Google and type in the World’s top 20 largest brands - 25% of search results would be links to user-generated content. [3]
- 34% of bloggers post opinions about products & brands [2]
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